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These school children in Honduras are among the 3.5 million people in 55 countries who now have safe water thanks to Water Mission. Photos courtesy of Water Mission

Christian nonprofit builds water systems around the world -- and an effective organization at home

Water Mission had the engineering expertise to become a leader in installing water systems in developing countries around the globe. But just as important, the nonprofit realized, was an active focus on its core values and workplace culture.

An audience


Dave Odom: The audience comes first

An effective communications strategy begins with knowing your audience -- its demographics, needs and habits -- before figuring out what and how you want to communicate, writes the executive director of Leadership Education at Duke Divinity.


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